Customer Qualification Framework
MEDDPICC + BANT scoring for consistent deal qualification
MEDDPICC → BANT Mapping
| MEDDPICC | Maps to BANT | Purpose |
|---|---|---|
| M - Metrics | Need | Quantifiable success criteria |
| E - Economic Buyer | Authority + Budget | Who controls money and decision |
| D - Decision Criteria | Need | How they evaluate solutions |
| D - Decision Process | Timeline | Steps and timeline to close |
| P - Paper Process | Timeline | Legal, procurement, contracts |
| I - Identify Pain | Need | Core business problem |
| C - Champion | Authority | Internal advocate |
| C - Competition | (new) | Alternatives being considered |
BANT Scoring (0-3)
Budget (25%)
- 0: No budget discussion
- 1: Budget not yet allocated
- 2: Budget allocated, aligns with solution
- 3: Budget confirmed, ready to spend
Authority (25%)
- 0: No access to decision-makers
- 1: Talking to influencers only
- 2: Access to decision-maker
- 3: Decision-maker engaged and sponsoring
Need (30%)
- 0: No clear pain identified
- 1: Nice-to-have, low priority
- 2: Clear need, moderate priority
- 3: Critical business need, high priority
Timeline (20%)
- 0: No timeline, indefinite
- 1: Vague timeline, 12+ months
- 2: Defined timeline, 6-12 months
- 3: Urgent timeline, < 6 months
Qualification Thresholds
A
2.5 - 3.0: Highly Qualified
Prioritize, fast-track
B
2.0 - 2.4: Qualified
Pursue actively
C
1.5 - 1.9: Developing
Nurture, qualify further
D
1.0 - 1.4: Underqualified
Low priority, monitor
F
0.0 - 0.9: Not Qualified
Disqualify or defer
Red Flags (Automatic Disqualifiers)
- ✕ No budget and no path to budget
- ✕ Cannot access any decision-maker
- ✕ Timeline is "someday" with no driver
- ✕ Technical requirements incompatible
- ✕ Already selected a competitor
- ✕ Company financial instability
- ✕ Unrealistic expectations